It’s A Wrap! | And the revolution has just started.
Last pieces of the puzzle in phase one of the creative work with Erika Kits Gölevik’s project “Träningsrevolution” was laid this past weekend. And the spontaneity in her reaction to the photos I’ve made to portrait both her quest and her persona is probably the best one thus far:
I know, it’s in Swedish. Truth is it doesn’t translate that good. But as any Swede will tell you, that’s as good as a compliment ever gets. In short: Erika is happy with the result.
And I’m happy she’s happy. It has been a privilege working under the creative freedom she gave me and seeing the result already come alive in her channels makes me proud.
"After years in a media and fitness industry where I’ve been asked - and certainly asked for as well - to look as ”norm pretty” as possible, I knew I wanted something else. Martin gave me, Me! Not a polished, commercial easy-to-sell-version of me. Me! And it makes all the difference in my work, vision, and mission. And of course personally as well. I deeply respect Martins passion for telling a true story with his pictures. That in combination with an eye for unexpected details makes him a pro playing in a league of his very own." [Erika Kits Gölevik]
You can join Erika in her work here;
Or go to the main site to read/watch the revolution unfold;